Category Marketing Analytics

Personalization and Recommendation Engines

Revolutionizing User Experiences In the age of information overload, where individuals are bombarded with an abundance of content and choices, personalization and recommendation engines have emerged as powerful tools to enhance user experiences. These technologies leverage data-driven insights to tailor…

Customer Segmentation and Targeting Using Analytics

Customer segmentation

In today’s competitive business landscape, understanding your customers is crucial for success. Customer segmentation and targeting using analytics is a powerful approach that  allows businesses to divide their customers into groups based on shared characteristics, and then target those groups…

Marketing Analytics – An Introduction

In our everyday life, people come across various advertisements/promotions for N number of products as well as services on social media applications such as Instagram, Facebook, YouTube and so on. These promotions can be for things that they might have…