CBALC

CBALC

Use of AI in supply chain analytics

While several industries are still struggling to overcome the post-pandemic effects, there are a few industries, like supply chain, that took the opportunity to adopt these modern technologies at a large scale. With the potential to revolutionize processes, decision-making, and…

Customer Segmentation and Targeting Using Analytics

Customer segmentation

In today’s competitive business landscape, understanding your customers is crucial for success. Customer segmentation and targeting using analytics is a powerful approach that  allows businesses to divide their customers into groups based on shared characteristics, and then target those groups…